Our Ethos
We Believe B2B Sales Deserves Better.
The B2B landscape is littered with broken promises. Promises of 'quality leads' that bounce, 'direct dials' that go to dead-end switchboards, and 'verified contacts' that changed jobs six months ago. We know this because we've lived it. We've led the sales teams that have wasted countless hours and burned through morale chasing this digital fool's gold. We started Signal Labs to fix the foundation of the process.
Our Manifesto
Our belief is simple: a contact list should be the start of a great conversation, not the end of a frustrating search. It should be a strategic asset, not a disposable commodity. That's why we built Signal Labs on a foundation of integrity and precision.
Every contact is verified. Every market signal is contextualized. Every list is engineered with one goal: to empower elite sales professionals to spend their time selling, not chasing ghosts. We don’t just sell data; we deliver the bedrock for meaningful business relationships.
Meet the Founders
Joshua Alonzo, Co-Founder
As Co-Founder and Head of Marketing, Josh Alonzo architects the brand and demand generation engine for Signal Labs. With deep expertise in data-driven campaigns and channel enablement, he translates complex market signals into measurable pipeline.
Josh’s mission is to bridge the gap between creative storytelling and analytical precision, ensuring every marketing touchpoint creates a clear opportunity for a seller to win.
Meet the Founders
Alex Martinez, Co-Founder
A B2B sales leader with over a decade of front-line experience, Alex Martinez is the client-focused Co-Founder and Head of Sales for Signal Labs. He is relentlessly focused on solving the core problem that plagues modern sales teams: wasted time.
By arming sellers and their leaders with precision-verified data, Alex empowers them to close deals smarter and faster, anchoring every client engagement in transparency, performance, and measurable ROI.